The most common forms of codes and conventions followed by the majority of film trailers, aside from the more abstract or "teaser" trailer, in which only a short, purposefully selected exert is shown months prior to an official release, are as follows:
- VOICE-OVER The audiences anticipation is heightened by subtle but direct references to the subject material, introducing a key theme, plot or event portrayed alongside images, a single narrator reading in a complimentary tone to the product.
- FOOTAGE Carefully selected, often extremely brief exerts are show, all within the limitations of a steady rhythm, to build a summary of the products in a manner, working alongside the narration to summarize and sell the film to its prospective audiences.
- TITLES Nine times out of ten, writing in a complimentary font appears against a black backdrop, not necessarily in direct correlation with the narration, to promote both the product through brief snippets of information, as well as reveal the more prominent of those involved, for example a famous director.
Film trailers are almost always attached to other cinema products aimed at similar audiences in previews preemptive to a showing, as well as more concise versions broadcast on select channels; again, those with similar target demographics, although occasionally, as with cinema previews, simply featured due to the publicity gained through the prospective viewing figures. Not dissimilarly, trailers shown previous to films at the cinema are often those made by the same distributor, studio or director as the main feature.
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