PROPOSAL THREE

PROPOSAL FOR DOCUMENTARY
FINAL PROPOSAL

My documentary is to be centred around the credit crunch, and to be officially titled "The Bust Up". After research into existing channels and previous documentaries, I opted that it would be broadcast on Channel 4 - often known to host both more edgy documentaries than the BBC and Five, in keeping with the underlying message of my product regarding the dire state of the economy and its effects on the British public. This issue was to be addressed in a manner accessible to the general public rather than towards a niche market of those intrinsically interested in economics and the political climate. This was to be achieved through methods such as a single narrator with a regional accent and a compilation of contemporary music throughout.
The central theme of my documentary was also in keeping with a string of other programmes broadcast over the past year on Channel 4, for example the popular The Fairy Jobmother series, portrayed in a similar light - an upbeat format used to convey a more serious message. Footage included scenes of the public to convey a sense of accessibility to the average viewer, spliced between images of ATM machines, bank exteriors and transactions. This archive-style footage leads towards clips of several business transactions, in correlation with the change in subject - the introduction leads towards the first part of the documentary, directly relating to unemployment and leading towards the interview with an employee of a branch of JobCentrePlus. The narration follows suit, alongside an accompanying soundtrack, the instrumental version of a contemporary song, the narration carrying the progressive slides towards a series of statistics, before fading to black, at which point a question appears without narration, prior to the interviewee's response. In terms of overall production, this form of presentation works extremely well and is inkeeping with the vast majority of documentaries - a static camera, medium-shot interview, interjected between footage of relevant locals and points of interest. The target audience would most likely range between the predominant ages expected to view the Channel 4 nine o'clock weekday slot, people between the ages of fifteen and thirty four years of age, largely due to their proximity to advertisements hosted on the network daily, although a print artefact, posted into local and regional newspapers, as well as a magazine spread, would boost circulation upwards towards anyone in theory - the subject of discussion holds relevence to such a wide range of ages that aside from children under the age of fiften, a documentary on the matter might well appeal.