PROPOSAL ONE

PROPOSAL FOR MUSIC VIDEO

The concept for my music video was largely inspired by the lyrics of my selected song, the single KIDS by MGMT. The decision to work with this song initially came from a combination of both my audience research and an understanding of the available resources, using a combination of narrative and abstract footage to form a somewhat surreal overall product, both aspects focused around the theme of nostalgia and youth. Footage was to include the progressive, chronological narrative of four teenagers, enjoying themselves for the last time in he foreseeable future prior to their respective departures to separate Universities. Contrasted against this linear footage, abstract imagery including memorabilia of the average childhood and correlating flashbacks were to be interjected at the appropriate intervals. For example, as the narrative's protagonists approach a familiar locale, a flashback plays through involving the teenagers in the same location as children, remembering time spent their together. In accompaniment to this, the video was to be timed accurately against the drum-beats of the song, the tempo increase at each chorus apparent in the footage. The more cinematic narrative footage would be progressive throughout the course of their final day, beginning early and featuring a sunrise, and drawing to a close after dark. Also, editing features would be used to enhance both the narrative footage, to add a more spectacular or enchanting aesthetic in correspondence with the theme of celebration, as well as the somewhat surreal tone of the tune. Editing software would also be used to add a vintage, hazy effect to the nostalgic-flashbacks, both to suggest the passing of time, as well as add a more colourful and lively sense of the world as seen through the eyes of a child. Several examples of activities involved in the narrative would be the protagonists in a car heading to and from locations of significance - football where they would play as children, the local park they one frequented, all of which examples would also be featured in correlation in the more abstract flash-back portions of footage.