RESEARCH ANALYSIS

QUESTIONNAIRE 2
MOVIE TRAILER

Q What makes a significant impact within a film trailer on whether or not you see the film?
A

1. Usage of soundtrack
2. Having read previews
3. Actors involved
4. Having read previews
5. Actors involved
6. Usage of soundtrack
7. Familiarity with genre
8. Having read previews
9. Reputation of director
10. Usage of soundtrack.

Q Where do you first hear about new cinema releases?
A

1. Website advertisements
2. Televised trailers
3. Televised trailers
4. Trailers at other cinema screenings
5. Televised trailers.
6. Trailers at other cinema screenings
7. Trailers at other cinema screenings
8. Televised trailers.
9. Website advertisements
10. Televised trailers

Q Do television trailers make a significant difference to the likeliness you'll watch a film?
A

1. Yes
2. Yes
3. Yes
4. No
5. Yes
6. No
7. No
8. No
9. Yes
10. No

Q How long do you expect the average televised film trailer to last?
A

1. Under a minute
2. Under a minute
3. Under a minute
4. Under thirty seconds
5. Under thirty seconds
6. Under a minute
7. Under a minute
8. Under thirty seconds
9. Under thirty seconds
10. Under thirty seconds

Q Would a poor trailer significantly deter you from seeing a film you'd previously been interested in watching?
A

1. No
2. No
3. Yes
4. Yes
5. Yes
6. No
7. Yes
8. No
9. Yes
10. Yes

Q How often do you watch film trailers online, if ever?
A

1. Less than once a month.
2. Once a month
3. Once a month
4. Once a week.
5. More than once a week
6. More than once a week
7. Once a month
8. Less than once a month
9. More than once a week.
10. Once a month

Q How important do you consider sound in the success of a film trailer?
A

1. Very
2. Not very
3. Very
4. Not very
5. Not very
6. Very
7. Very
8. Not very
9. Very
10. Not very

Q How often do you go to the cinema?
A

1. Once a week.
2. Once a month.
3. More than once a month.
4. Once a month.
5. More than once a month.
6. Once a month
7. Once a month
8. Once a month
9. More than once a month
10. Once a month

Q What genre was the last film you saw at the cinema?
A

1. Horror
2. Sci-fi
3. Horror
4. Horror
5. Horror
6. Sci-fi
7. Fantasy
8. Romantic Comedy
9. Fantasy
10. Action

Q Do you often watch movies online?
A

1. No
2. Yes
3. No
4. No
5. No
6. Yes
7. No
8. No
9. No
10. No

Analysis of the results from question one suggested a variety of factors were expected and valued within film trailers, predominately, although by only a small margin, the prior knowledge of the product gathered via previews, suggesting that a trailer could surprisingly do more harm than good to promote a product. The results of question two were equally varied, both televised and trailers attached to cinema screenings of other products portrayed as the two most common mediums through which to advertise via trailers. The results were split fairly evenly in terms of the actual importance on whether or not a consumer's decision would be affected by a trailer, correlating with the responses to question one that suggested prior knowledge was more important than the production of a quality trailer. Question four summarized that the majority of the audience anticipated the average trailer to last between thirty and sixty seconds, although this was unspecified to relate to either cinema-show or televised trailers. Question five once again suggested evidence that a trailer was less important than publicly surmised, whilst question six validated that the virtual usage of film trailers through mediums such as Youtube and other online video hosting websites weren't as useful or popular as televised and cinema-shown advertisements. Intriguingly, the results of question seven did not correlate those of the aforementioned questions, the overall opinion of how important the usage of sound was in a trailers production divided. Question eight offered the opinion that cinema going on average varied between once and three times a month person to person. Question nine rooted out that the Horror genre was the most frequented of cinema goers throughout the time prior to the survey's completion. The responses to question ten offered hope for the management of copyright infringement, suggesting only the minority of the public regularly watched full cinema releases online, legally or otherwise.