Print Artifacts

Here is the final design for one print artifact, as stipulated by the design brief.


The first is intended as a small newspaper advert, similar to a flier, to be embedded into a larger overall layout. It was created using photoshop through a variety of techniques. Initially, the image of a calculator was found via Google Search, and pasted as a new layer into a pre-existent photoshop canvas. A second image, the Channel4 logo, was found similarly and pasted into the document, as was the Date of Broadcast.

Following this, I duplicated the original layer containing the calculator and began to erase the numbers in order to add my own text. Afterwards, using a combination of the magnetic lasso, eraser and paintbrush tools, the numbering on the face of the calculator was removed as the digits held no specific significance to the design. Once these various elements had been set into place, they were each edited using the contrast and brightness spectrum's to better fit, prior to being grouped into a New Smart Object and edited using the artistic design options, as well as heightening the strength of the magenta and lessening that of the cyan and yellow within the overall image to create the reddish hue. As well as this final design, I originally inverted the image to create the picture seen in the Magazine Layout.

A separate print artifact which was eventually discarded from the final production is featured below, created similarly via photoshop, incorporating an image of a pound coin against the photograph of an eye, replacing the iris, accompanied by stylization and darkening, as well as a border and text.


Both of the above designs were chosen specifically to correspond with the content of my main artifact, the documentary, themed around the economy, thus the calculator and coin iconography, as well as correlating with other similar designs in terms of style and content as advertisements for other programmes, including documentaries, previously broadcast on Channel 4.


The second print artifact was to be a double page spread within a TV listings magazine. The design process was largely different from that of the advertisement, namely being that it involved the incorporation of external elements to a lesser degree. The first step was to create a border, done simply using the paint tool and duplicating the image initially. Following this, using the liquify tool, the edges were blurred and drawn, creating a more artistic and original design, as well as separately drawing straight lines using the pencil tool, attaching those to points of the border, then via the liquify tool, blurring them to create matching tendrils. Following this, a separate image, created though a combination of other images incorporated to become a novel design along the binding theme of money, which was then minimized and placed into position within the layout, as was the inverted calculator image mentioned above. The logic behind this large, bold image encompassing the majority of the right page was to draw the attention of magazine readers who originally might merely have been flicking through pages, stating the date and time of the broadcast and giving subtle clues as to the programme's content.
The layout was finalized using another image common to the Channel 4 website - white text on black blocks standing out to state the facts at the heart of the show - the time, date (also featured along the border at the top as in the majority of magazines in general), as well as an idea of who might enjoy the programme based on previous viewing. The text was set into place around these images, namely the title in a noticeably different font and larger size along the top, concluding the design process.

Note that the above images are of a lesser quality due to being unable to upload their file size. Printed copies have been supplied.